As the Manager in Charge,you Must Make a Decision About

Multiple Choice

As the manager in charge,you must make a decision about the appropriateness of discontinuing research on a new drug.This new drug would save lives,but it is uncertain whether the company can develop it within a reasonable time frame and at a reasonable cost.Your firm has already spent a small fortune on researching this drug. Even though you believe that the company may never recoup its investment on this project,you decide to continue because the firm has already put so much effort into this project.You are guilty of:

A) escalation of commitment.
B) representative heuristic.
C) availability heuristic.
D) satisfying.