The Belgian Discount Food Retailer Franz Colruyt Has Achieved Low-Cost

Multiple Choice

The Belgian discount food retailer Franz Colruyt has achieved low-cost leadership through

A) effective use of voice mail.
B) plastic, not paper, shopping bags.
C) background music that subtly encourages shoppers to buy more.
D) converting factories, garages, and theatres into retail outlets.
E) exclusive use of the Euro.