Which of the Following Statements Is Not True

Multiple Choice

Which of the following statements is not true?

A) Satisfied employees increase customer satisfaction and loyalty.
B) Dissatisfied customers can increase an employee's job dissatisfaction.
C) In service organizations, customer retention and defection are highly dependent on how front-line employees deal with customers.
D) Satisfied employees are likely to be more productive.
E) The most effective way to improve job satisfaction is a raise in pay.