As Marketing Manager for a Newly Created Software Company,Katrina Is

Multiple Choice

As marketing manager for a newly created software company,Katrina is deciding whether or not to hire a company sales force.To make this decision,Katrina needs to consider whether or not

A) her firm should attend trade shows.
B) her firm has a "hot" product.
C) having a sales force is worth more than it costs.
D) she will be able to find an effective supply chain manager.
E) online advertising will work.