Multiple Choice
One of the potential benefits to a firm of introducing new-to-the-world products or services is
A) cost savings.
B) late majority marketing.
C) establishment of a completely new market.
D) the ability to avoid paying pioneers for new product development.
E) the ability to capitalize on existing consumer preferences.
Correct Answer:

Verified
Correct Answer:
Verified
Q16: New product development adds value to a
Q17: At which stage of the product life
Q18: Companies that develop customized business software often
Q19: The diffusion of innovation curve follows this
Q20: The Apple iPod changed the way people
Q22: Rolling River Golf Equipment Corp. has been
Q23: During the _ stage of the product
Q24: A company has a new concept for
Q25: Computer game companies constantly monitor computer game-related
Q26: Kelsey has been asked to report on