Multiple Choice
Robin recently bought Voice over Internet Protocol (VoIP) phone service.A few of Robin's friends bought VoIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n) __________ in this product category.
A) innovator
B) laggard
C) late majority adopter
D) early majority adopter
E) early adopter
Correct Answer:

Verified
Correct Answer:
Verified
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