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For Each Target Market,General Imaging Corporation,a Manufacturer of Imaging Equipment,will

Question 95

Multiple Choice

For each target market,General Imaging Corporation,a manufacturer of imaging equipment,will engage in positioning,adjusting its marketing mix variables in order to give customers


A) a more flexible supply chain strategy.
B) a perceptual map of the imaging landscape.
C) more product features than the competition offers.
D) lower prices than the competition offers.
E) a clear, distinctive, and desirable understanding of their products relative to competing products.

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