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    M Marketing Study Set 2
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    Exam 9: Segmentation, Targeting, and Positioning
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    When Talbots,an Upscale Women's Clothing Store,tries to Portray an Image
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When Talbots,an Upscale Women's Clothing Store,tries to Portray an Image

Question 34

Question 34

Multiple Choice

When Talbots,an upscale women's clothing store,tries to portray an image of "traditional,conservative,and with good taste," it is appealing to its target market's


A) lifestyle.
B) geodemographics.
C) demographics.
D) loyalty.
E) PRIZM segment.

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