The Greater the Discrepancy Between a Consumer's Needy State and the Desired

Multiple Choice

The greater the discrepancy between a consumer's needy state and the desired state,the greater

A) time needed to satisfy the need.
B) the effort consumers will invest in searching for alternatives.
C) the consumer's need recognition will be.
D) the size of the universal set will be.
E) the amount of external information search will be needed.