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Postpurchase Cognitive Dissonance Is Especially Likely for Products That Are

Question 32

Multiple Choice

Postpurchase cognitive dissonance is especially likely for products that are


A) cheap,poorly made,and made of plastic.
B) personally valuable,antique,or foreign-made.
C) simple,easily copied,and new.
D) psychologically soothing,purchased impulsively,and part of a consumer's evoked set.
E) expensive,infrequently purchased,and associated with high levels of risk.

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