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    Exam 6: Consumer Behavior
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    Apple Computer Users Tend to Like the Company and Love
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Apple Computer Users Tend to Like the Company and Love

Question 133

Question 133

Multiple Choice

Apple computer users tend to like the company and love its products.Apple has nurtured this __________ component of its customers' attitudes.


A) social
B) affective
C) psychological
D) cognitive
E) physiological

Correct Answer:

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