Multiple Choice
In a CRM system,_____ are those areas of the business where customer data are gathered and used to guide and direct the decision making within that business unit.
A) touch points
B) focus areas
C) data mining
D) information search periods
E) observational points
Correct Answer:

Verified
Correct Answer:
Verified
Q50: Synavant is a pharmaceutical company in Toronto,Ontario.Its
Q51: Once a credit card is swiped,the retailer
Q52: Hudson's Bay Company has Canada's largest reward
Q53: Comment on the following statement: "A CRM
Q54: A _ is essentially a very large,corporate-wide
Q56: An organization should view all transactions as:<br>A)
Q58: In customer relationship management,a marketing channel is
Q59: SCENARIOS<br>Butterball Turkey<br>In 1981,the producers of Butterball Turkey
Q60: In Canada,Kraft Foods has launched its Web
Q61: What is a touch point? Give two