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  3. Study Set
    Marketing Study Set 14
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    Exam 20: Customer Relationship Management
  5. Question
    _____ Interactions Occur When a Customer Buys a Product with His
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_____ Interactions Occur When a Customer Buys a Product with His

Question 6

Question 6

Multiple Choice

_____ interactions occur when a customer buys a product with his or her credit card.


A) Transaction-based
B) Relationship-based
C) Activity-based
D) Retail-centric
E) Distribution-focused

Correct Answer:

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