Volvo Has a Concept Car Web Site That Caters to Car

Multiple Choice

Volvo has a concept car Web site that caters to car enthusiasts who might want to see concept cars evolve into real life products.A Forum Section allows people who really care about the cars they drive to submit opinions and questions--enabling Volvo to gauge consumer reaction to new ideas.CRM gives Volvo the opportunity to:

A) enhance its database
B) retain loyal customers
C) design targeted marketing communications
D) reinforce customer purchase decisions
E) induce product trial by new customers