_____ Occurs When a Firm Is Customer-Driven and Seeks to Understand

Multiple Choice

_____ occurs when a firm is customer-driven and seeks to understand the attributes customers want in the goods and services they buy and the value customers contribute to those attributes.Thus,the price of the product is set at a level that seems to the customer to be a good price compared with the prices of other options.

A) Value-based pricing
B) Noncumulative pricing
C) CRM pricing
D) Market concept pricing
E) Price bundling