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    Marketing Study Set 14
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    Exam 18: Setting the Right Price
  5. Question
    What Are the Three Basic Strategies for Setting a Price
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What Are the Three Basic Strategies for Setting a Price

Question 155

Question 155

Essay

What are the three basic strategies for setting a price on a new good or service? Briefly describe each strategy.

Correct Answer:

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PRICE SKIMMING.With this method,a high i...

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