Trident Makes Luxury Bicycles

Multiple Choice

Trident makes luxury bicycles.Its target market has been people who willingly pay $1,000 or more for their bicycles,and it acknowledges its prices are high.Trident has lowered prices to target customers who want a good bike but who can't or won't spend a thousand dollars for one.Trident is most likely using a(n) _____ pricing objective.

A) inelastic or supply-oriented
B) market share or sales maximization
C) profit maximization or target return on investment
D) status quo or satisfactory profits
E) demand-oriented or supply-oriented