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Kroger Supermarkets Will Place Well-Known Brands on the Shelves at High

Question 134

Multiple Choice

Kroger supermarkets will place well-known brands on the shelves at high prices while offering its own Kroger brand at lower prices.This practice is an example of:


A) illegal pricing
B) selling against the brand
C) price pressurization
D) brand cutting
E) private-label cannibalization

Correct Answer:

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