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A Company That Manufactures Mantels,stairways,doors,windows,and Other Architectural Reproductions Brought Together

Question 34

Multiple Choice

A company that manufactures mantels,stairways,doors,windows,and other architectural reproductions brought together a group of ten recent customers and asked them to discuss what they liked and disliked about the current designs marketed by the company.Which of the following research techniques did the manufacturer use?


A) venture team
B) brainstorm
C) buying center
D) product-review committee
E) focus group

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