Multiple Choice
The maker of Lysol disinfectant tested consumers' reactions to its Lysol Sanitizing Wipes by getting consumers to look through a newspaper with grocery store ads,make out a grocery list,and then "shop" in a mock store filled with real products,including the new cleaning product.This is an example of a(n) :
A) adoption-rate test
B) simulated (laboratory) market test
C) concept test
D) use test
E) juried consumer test
Correct Answer:
Verified
Correct Answer:
Verified
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