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The Process by Which the Executives at a Large Multinational

Question 13

Multiple Choice

The process by which the executives at a large multinational company based in New York learned about a company called 25th Hour that provides personal assistants who will run errands for a charge of $17 per hour,is an example of:


A) test market
B) diffusion
C) product dissemination
D) innovative dispersal
E) none of these

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