Multiple Choice
The process by which the adoption of an innovation spreads is _____.This is the spread of a new idea from its source of invention or creation to its ultimate users or adopters.
A) diffusion
B) circulation
C) transmission
D) dissemination
E) dispersion
Correct Answer:

Verified
Correct Answer:
Verified
Q6: Which of the following statements about the
Q11: In the adopter categories,the final 16 percent
Q139: What three ways can test marketing can
Q140: The multiple-step new-product development process is an
Q142: After successful business analysis of a new
Q144: When Sherwin Williams paint manufacturer began selling
Q145: A global organization that "thinks local,act local,:"<br>A)
Q146: Which of the following products is most
Q147: Many product failures such as Cucumber antiperspirant
Q148: During the _ stage of the new-product