A Personal Care Item Such as a New Flavor of Dental

Multiple Choice

A personal care item such as a new flavor of dental floss may have a slow rate of adoption because it is not a highly visible item in homes.Also,this item is not often discussed among friends and coworkers.This is an example of how the characteristic of _____ can work to slow the adoption process.

A) relative advantage
B) observability
C) trialability
D) complexity
E) compatibility