You Are a Product Manager for a Manufacturer of Detergent

Multiple Choice

You are a product manager for a manufacturer of detergent.You have determined that detergent is in the mature stage of the product life cycle.To keep your product from entering the decline stage,you should:

A) use promotion to increase primary demand for detergent
B) abandon peripheral target markets for detergent
C) raise the price of the detergent because customers are not price sensitive in this stage
D) eliminate all unnecessary marketing expense
E) promote detergent heavily to dealers and customers