Multiple Choice
The liquor industry is attempting to revive the stagnant spirits industry by introducing low-alcohol cocktails such as Jack Daniel's Country Cocktails,Smirnoff Quenchers,and Southern Comfort Cocktails.The strategy behind these new product introductions is:
A) portfolio breadth expansions
B) product portfolio width adjustments
C) product item contractions
D) product line extensions
E) mix repositionings
Correct Answer:
Verified
Correct Answer:
Verified
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