Alberto-Culver Introduced Baker's Joy in the Mid 1980s as a Product

Multiple Choice

Alberto-Culver introduced Baker's Joy in the mid 1980s as a product for cooks to use to grease and flour baking pans.The product was not nearly as successful as Alberto-Culver hoped,and it discontinued the product in 2001.This is an example of the implementation of a _____ strategy.

A) repositioning
B) cannibalization
C) product line extension
D) product line contraction
E) divestment