Multiple Choice
A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting.This move is meant to:
A) take away trademark rights
B) build product identity and customer loyal
C) create a catchy phrase to promote diamonds
D) combat the quality appeal of generic products
E) combat low-cost production of generic brands
Correct Answer:
Verified
Correct Answer:
Verified
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