Which of the Following Is NOT an Important Consideration for a French

Multiple Choice

Which of the following is NOT an important consideration for a French manufacturer that wants to market its products in Canada?

A) There may be aesthetics issues associated with developing a packaging strategy.
B) Alternative messages could be developed for promoting the brand.
C) Keeping the current brand names will allow the firm to capitalize on current domestic brand equity.
D) An agreement between Canada and France should be created to eliminate chances of counterfeiting.
E) Unique labels may be required by the French government.