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    Marketing Study Set 14
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    Exam 8: Decision Support Systems and Marketing Research
  5. Question
    The Marketing Research Problem
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The Marketing Research Problem

Question 25

Question 25

Multiple Choice

The marketing research problem:


A) is information-oriented
B) involves determining what resources will be used in research efforts
C) is action-driven
D) does not rely on managerial experience
E) is accurately described by none of the above

Correct Answer:

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