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    Exam 9: Decision Support Systems and Marketing Research
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    What Is the Chief Advantage of Primary Data
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What Is the Chief Advantage of Primary Data

Question 87

Question 87

Multiple Choice

What is the chief advantage of primary data?


A) low cost compared to secondary data
B) relevance to the problem at hand
C) availability to any interested party for use
D) accessibility through computerized databases
E) avoiding interviewer biases

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