When the Boston Symphony Orchestra Wanted to Determine How to Make

Multiple Choice

When the Boston Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers,it hired AMN to conduct a survey.It was important that the survey had a relatively low cost and offer anonymity to respondents to ensure candid answers.Which form of survey research should AMN have used?

A) mail survey
B) focus group
C) in-home personal interview
D) mall intercept interviews
E) CLT interviews