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After McDonald's Canada Introduced a Lighter Choice Menu,its Researchers Conducted

Question 44

Multiple Choice

After McDonald's Canada introduced a Lighter Choice menu,its researchers conducted intercept interviews in store and asked consumers,"What motivated you to buy a Veggie Burger?" and " If you were to change the product in any way,how would you?" These are examples of:


A) scaled-response
B) Likert scale
C) open-ended
D) dichotomous

Correct Answer:

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