United Social Service Agency Wants to Identify Segments by Their

Multiple Choice

United Social Service Agency wants to identify segments by their readiness to participate in a drug and alcohol program or in prenatal care.The agency will need to gauge whether there are enough people to justify setting up the service.The FIRST segmentation criterion problem that would greet this proposal is:

A) responsiveness
B) identifiability and measurability
C) accessibility
D) substantiality
E) responsibility