Sure Fit Inc

Multiple Choice

Sure Fit Inc.has begun a rebranding strategy to let customers know that it no longer only produces slipcovers,but that it also carries a line of rugs,windows treatments,and bedding.Its _____ is described as women with average annual household income of $60,000 or more.

A) market audience
B) market differentiation
C) perceived market
D) target market
E) aggregated market