Ayres Corp

Multiple Choice

Ayres Corp.makes airplanes.It sells about 50 planes a year to be used as crop dusters.It sells another 75 a year to delivery companies.In addition,it manufactures another dozen or so that are used for fire fighting,and it sells about six a year for military transport purposes.What type of targeting strategy is Ayers using?

A) demand positioning
B) concentrated targeting
C) undifferentiated targeting
D) multisegment targeting
E) market differentiation