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In a Study by General Motors,consumer Perceptions of the Five

Question 57

Multiple Choice

In a study by General Motors,consumer perceptions of the five GM automobile divisions (Buick,Cadillac,Chevrolet,Oldsmobile,and Pontiac) were plotted on a _____ to show the locations of products in the minds of present or potential customers.


A) perceptual map
B) product differentiation graph
C) product locator
D) target market chart
E) predictive model

Correct Answer:

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