Your Firm,a Maker of Industrial Parts,has Never Engaged in Global

Multiple Choice

Your firm,a maker of industrial parts,has never engaged in global marketing.You have just completed an examination of the firm's capabilities and the global environment in which it operates.Which of the following reasons might you employ to convince your boss to think globally?

A) To remain competitive domestically,the firm has to be competitive internationally.
B) A global vision enables managers to understand that customer and distribution networks operate worldwide.
C) The toughest domestic competition is increasingly coming from foreign competition.
D) Global marketing has become imperative for business because many marketing opportunities exist internationally.
E) All of these arguments can and should be offered to your boss.