Multiple Choice
Unilever advertises its Impulse Body Spray worldwide by using the same "boy meets girl" ad campaign no matter where it wants to market its product.This is an example of a(n) _____ strategy.
A) product and message extension
B) market substitution
C) product adaptation
D) one product,one message
E) one product,multiple messages
Correct Answer:
Verified
Correct Answer:
Verified
Q1: According to the text,which of the following
Q38: Negotiations (such as GATT or the Uruguay
Q52: Disney sells the rights for an investment
Q104: Mitsubishi Heavy Industries and Kawasaki Heavy Industries
Q123: GATT,NAFTA,and the EU are all examples of
Q124: Ericsson is a Swedish telecommunications firm.GCCT is
Q127: Goodyear Tire and Rubber Company provided China
Q132: Nigeria has about 2,200 miles of railroad,but
Q154: _ are trade alliances in which several
Q159: Traditionally,marketing-oriented multinational corporations have operated differently in