Multiple Choice
Some companies find it possible to create find a successful global marketing mix strategy through an altered communication strategy.Which of the following is an example of such a strategy?
A) Because clothing is worn much longer between washings in some countries outside the United States,a clothing manufacturer had to create a more durable fabric for its line of work clothes.
B) A bicycle manufacturer learned the same model of bicycle,which is promoted for leisure riding in the United States,is excellent for basic transportation in other countries.
C) Goodyear developed specialized tires for Peruvian roads and weather conditions.
D) Rubbermaid created different size dish drainers to meet the needs of consumers in different countries.
E) Procter & Gamble developed telecommunication ties with Japanese companies.
Correct Answer:

Verified
Correct Answer:
Verified
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