USWine Producers Only Export About 14 Percent of Their Total

Multiple Choice

U.S.wine producers only export about 14 percent of their total annual production of wine.They would like to sell more to overseas markets,but do not want to tailor their wines to consumers' palates.For example,Californian wines are typically heartier and richer than Europeans like to drink.U.S.wine producers need to adopt a _____ strategy if they hope to be reach more of the global market.

A) product substitution
B) market differentiation
C) message adaptation
D) product invention
E) product adaptation