AFLAC Has Had to Ditch the AFLAC Duck in Its

Multiple Choice

AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at.Since Japan is the source of about 70 percent of the insurance company's business,it had no trouble adopting a _____ strategy.

A) product substitution
B) market differentiation
C) message adaptation
D) product invention
E) product adaptation