Multiple Choice
To enter the Thailand market,Toyota developed the Sohana model.This vehicle is specifically designed to withstand the driving habits and weather conditions in Thailand.It was designed to meet the vehicular needs of the average Thai driver.Which of the marketing mix strategies did Toyota use?
A) countertrading
B) product invention
C) global market standardization
D) product licensing
E) product adaptation
Correct Answer:
Verified
Correct Answer:
Verified
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