As Technology Continues to Offer More Different Methods for Shopping

Multiple Choice

As technology continues to offer more different methods for shopping on the Internet,manufacturers and traditional retailers are finding themselves in direct competition with each other.In this case,unless marketing managers understand _____,manufacturers and retailers cannot intelligently plan for the future.

A) their competitors' strategies
B) the economic conditions which influence the growth of technology
C) how consumers are assimilating new technology
D) changing social attitudes towards technology
E) all of these