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    Marketing Study Set 14
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    Exam 3: Social Responsibility, ethics, and the Marketing Environment
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    The External Environment Is a Strong Influence on a Target
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The External Environment Is a Strong Influence on a Target

Question 5

Question 5

Multiple Choice

The external environment is a strong influence on a target market and can be a source of _____ for the marketing manager.


A) opportunities and threats
B) threats and strengths
C) environmental loopholes
D) opportunities and weaknesses
E) product myopia

Correct Answer:

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