Coolsavings

Multiple Choice

Coolsavings.com is one of the largest on-line distributors of in-store coupons,sales announcements,and mail-in rebates offered by national retailers and Internet commerce sites.Its marketing department keeps track of current external environmental changes.Although some information is relatively easy to collect,analyzing and forecasting _____ is extremely difficult,and it is the most important factor for a company to understand.

A) demographic trends
B) economic trends
C) legislative trends
D) technological trends
E) social trends