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Why Has the Component Lifestyle of Many of Today's Consumers

Question 124

Multiple Choice

Why has the component lifestyle of many of today's consumers proven to be such a challenge to marketers?


A) People with component lifestyles expect multi-tiered pricing.
B) The needs of people with component lifestyles are in constant flux.
C) Communication with people who have component lifestyles is very difficult.
D) There are no specialized magazines that reach small segments of markets.
E) A consumer is defined by his or her lifestyle,which is defined by level of education attained and occupation.

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