Multiple Choice
Ruth is a mother of two,loves to travel,is a member of a book club,enjoys jogging,likes to wear the latest fashions,and is a police officer.All of these diverse needs and interests influence her choice of the goods and services she buys.Ruth has a:
A) component lifestyle
B) demographically-oriented lifestyle
C) multicultural demography
D) fragmented market orientation
E) segmented buying process
Correct Answer:
Verified
Correct Answer:
Verified
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