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    Marketing Study Set 14
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    Exam 1: An Overview of Marketing
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    A _____ Orientation Assumes Customers Resist Buying Items That Are
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A _____ Orientation Assumes Customers Resist Buying Items That Are

Question 77

Question 77

Multiple Choice

A _____ orientation assumes customers resist buying items that are not essential.It also assumes people will buy more goods and services if aggressive marketing techniques are used.


A) sales
B) production
C) marketing
D) customer
E) marketplace

Correct Answer:

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