When Planning a Funeral,the Most Expensive Item Typically Is the Casket.Funeral

Multiple Choice

When planning a funeral,the most expensive item typically is the casket.Funeral homes commonly show customers only three caskets with people almost invariably choosing the middle-priced one,which tend to cost around $2,200.Many funeral directors describe the lowest-priced model as the "welfare" casket although it is just as serviceable as the more expensive ones.Some funeral directors who do NOT have a _____ orientation actually paint these less expensive caskets ugly colors to lessen the probability they will be purchased.

A) production
B) market
C) product
D) sales
E) promotion