Which of the Following Measures Would Be the Best Indicator

Multiple Choice

Which of the following measures would be the best indicator of whether your organization's personnel have a customer orientation?

A) Ask each employee's boss if that person is customer-oriented.
B) Assess each employee's impact on the profitability of the firm.
C) Survey customers on how oriented the organization's personnel are to customer needs and desire.
D) Assess how well each employee has contributed to the marketing success of the firm by examining every financial statement created by the organization.
E) Test employees on their knowledge of customer service techniques.